MOVIES is a conceptual movie discovery platform I created as part of my graduation project. The platform was designed to solve a common pain point: users struggling to find something engaging to watch. MOVIES provides curated movie suggestions based on user preferences, interests, watch history, and ratings—offering a personalized and enjoyable experience.
Client:
Case Study
My Role:
UI/UX Designer
Year:
2020-2021
Scope:
UI/UX Design, Mobile Design
Problem
Users often find themselves wasting time browsing through content without finding anything appealing. Existing platforms either lack detailed information or do not provide personalized recommendations.
Goals
Build a platform that solves the "what to watch" problem by offering personalized suggestions.
Create a rich movie database with in-depth information: cast, crew, ratings, reviews, trivia, etc.
Implement a randomized discovery feature that aligns with user behavior and preferences.
My Role
This was a solo project, so I was responsible for the entire process—from ideation and user research to UI design, prototyping, and microinteractions.
Research & Insights
Research Process
User interviews with frequent movie watchers to understand frustration points.
Competitive analysis of platforms like IMDb and Letterboxd.
Persona creation to define user needs and behaviors.
Key Findings
Users want less browsing, more discovering.
Personalized suggestions are more engaging than generic ratings.
Rich movie metadata (trivia, cast bios, related films) keeps users on the platform longer.
Design Process
Wireframing & Ideation
I sketched out various flows to simplify user interaction:
Quick onboarding to capture interests
Streamlined movie cards with dynamic content
Smart filters and randomizer engine
UI & Visual Design
Built a clean, modern interface with strong visual hierarchy.
Microanimations (via After Effects) were used to enhance interactions.
Focused on emotional engagement with immersive visuals and subtle motion.
UI KIt
Developed reusable components in Figma for consistency.
Designed for responsiveness across devices.
Typography and color system optimized for readability and cinematic feel.
Prototype & Testing
High-Fidelity Prototype
Created in Figma and enhanced with animated transitions via After Effects. The prototype mimics a live browsing experience with interactive elements.
Usability Feedback
Tested with 5 users:
Users appreciated the random feature as a fun, effortless way to discover content.
Suggested improvements for faster filtering and category clarity.
Overall satisfaction with layout, aesthetic, and functionality.
Final Impact & Lessons Learned
Outcome
This project demonstrated how a well-researched and beautifully executed interface can create delight in everyday decisions, like what to watch. It allowed me to apply end-to-end product design thinking, showcase my motion design skills, and practice crafting user-first, content-rich experiences.
Lessons Learned
Simplicity and personalization can turn user frustration into engagement.
Designing for emotion (through visuals and motion) adds depth to utility.
A solid foundation in research and empathy is essential for crafting relevant solutions.
